CBW Global's Finland's Got A Selling Problem Podcast

In this podcast series, Troy Woodson, along with several special guests, will discuss a series of sales-related topics important to the Finnish startup community.  No-nonsense refreshing perspectives on how to tackle some of the most common sales stumbling blocks will be the essence of most discussions. Happy selling and stay tuned!

Sales Brothers From Different Mothers with Jani Ojala and Troy Woodson

A Finnish sales exec, Jani Ojala with New Business Office, and an American sales know-it-all chat, joke, and have fun sharing their experiences and understanding of sales with each other from their very unique cultural perspectives. They even manage to sneak in a bit of depth. But not so much that you get bored. 





Are Great Salespeople Born Or Made?

I invited Lauri Ruhala, CEO of Salesframe, to help answer this age-old question. Since we're geniuses of course we know! Our informal chat captured our honest opinions on this and other sales-related topics like: the ideal sales job to get started in sales, selling the dream before the product, and what it takes to motivate a sales team. This podcast is unedited because we wanted it to flow like a natural conversation. You'll notice how much fun we have with that!


"Millenial Sales Styles and State of Mind" with Ilona Ylimpaa

Ilona Ylinampa, Sales Director with Cloudia LTD joins me in a dynamic, fun and informative talk about the generational differences in selling styles and attitudes, the need to think global, the future role of technology in sales, and how the perception of the sales profession needs to evolve in Finland. 

Straight Sales Talk, No Filter with Pasi Joronen

(Warning: Adult Language and Whistling)

Pasi Joronen, a charismatic and eccentric Angel investor, came on to discuss what he looks for in EdTech startups, but we ended up discussing much more instead. What you first notice about Pasi is that he doesn’t fit the mold of the typical investor. No oxford button downs and wingtips for this guy. He lives life on his own terms, takes bold and calculated investment risks, and wants to change the world through education. That desire to change the world makes him a passionate investor and each investment represents an opportunity to positively impact the future of our children and our world.

He and I met at a startup event where I was asked to help assess the "sales health" of some of his portfolio companies. Our chat starts off with a surprise and soon drifts onto various sales-related topics like: the qualities of a great salesperson, the importance of failing fast, social selling, and tapping into our inner salesperson and much much more...You don’t want to miss this one!